Whether you are planning a day-long corporate event or an event that takes place over a number of days, you will more than likely be asked to schedule some sort of entertainment into the itinerary. In the case of multi-day events, you will need to consider activities and entertainment options for several different time slots, since naturally there will be downtime between meetings or at the end of the day. While scheduling organized outings, entertainers, social functions or other entertainment options will certainly be necessary, you may want to consider interspersing planned activities and free time during periods of downtime throughout your event.
There are a number of advantages associated with designating certain days or evenings as free time to allow the attendees to plan their own activities. The most obvious and significant advantage is the money that will be saved, followed closely by the fact that allowing for free time means fewer events for you to plan, which makes your job easier. Experiencing significant cost savings and having less planning to do is reason enough to schedule in free time; however, there are also additional benefits of opting for self-styled entertainment options.
Scheduling in free time is sure to please attendees who would rather explore the city, go out for a drink or retreat to their rooms after a long day of meetings. It also allows you to avoid risking folks not showing up due to lack of appeal or simply being too tired after the day’s activities.
You do not have to make every meal a stylishly themed function when planning your next corporate meeting or incentive travel package, but there should always be at least one fun food function, and possibly more. Of course, creating a memorable meal takes more time, effort and money, but it is well worth it to ensure that your attendees will be talking about your event for months or years to come.
Even if you are working with a slim budget, or have many other planning components that require your focus, you can plan a themed function with ease and for less by working with your venue using these three tips:
While determining if alcohol will be a part of your event, there is one important occasion that is often overlooked: champagne toasts. Even clients who want no other alcohol served during the duration of their event may want a champagne toast to celebrate meeting their sales goals, welcome a new CEO or simply to congratulate their employees on a job well done throughout the year. Champagne toasts are very common, and even expected, if there is any sort of celebratory air to an event. Being easy to organize and affordable to plan, a simple champagne toast may seem like something that requires no additional thought, but meeting planners can sometimes overlook an important aspect of planning a successful toast that all attendees can enjoy.
This often overlooked component is the touchy situation that can arise when there are non-drinkers in the room. For starters, no one should be left out or made to feel uncomfortable during a toast. Therefore, it is imperative that a non-alcoholic alternative, such as sparkling cider, is readily available and is served alongside the champagne – avoiding putting an attendee in a situation where they must ask if there is a non-alcoholic option. Whether they are in recovery, adhere to religious convictions or cultural mores that forbid drinking, or simply choose to not indulge, the passing out of beverages prior to the toast should be a seamless process where no one will even notice which selection each attendee chooses.
Some meeting planners are dead set against ever serving alcohol at one of their events, while others think it is integral to certain social functions and see no issue with letting the liquor flow at certain events. There are pros and cons to the inclusion of alcohol, but it is largely accepted as an appropriate addition to events of a social nature, evening and weekend events, and a variety of other occasions.
Before adding alcohol to the offerings, it is important to check with your client to determine if there are any particular reasons that it should not be included. For example, there may be cultural or religious reasons why alcohol should not be served at all, or should not be served on certain days or at certain times. Additionally, some clients may fear that having alcohol at a work event will tarnish their image, and in some cases they might be right. The public can be rather unforgiving when it comes to their perception of a company crossing the wrong line. When it comes to alcohol, they may see this as an unnecessary expense or as inappropriate, depending on the type of company hosting the event.
In general, including alcohol is not an issue – and will likely be expected, depending on the type of event – but it is always best to avoid making assumptions and ask your client directly.
When planning meetings and events, the venue is often the first selection made in the planning process. Selecting the right venue that has the amenities and meeting rooms to meet your clients’ needs is paramount to a successful event and must be determined before other aspects of the meeting can be planned. Due to the importance of meeting venues to your event planning process, using the same venues on a regular basis and developing long-term relationships with your contacts at these meeting venues will make your job easier, will ensure that your client receives topnotch service and can save money.
When you use the same venues regularly you will become familiar with exactly what they offer, will know what to expect and will benefit from venue staff being able to anticipate your needs. You can also receive discounts for booking multiple meetings and may even get priority for popular dates. When you build relationships with meeting venue staff, you will also naturally begin to build relationships with local vendors and will likely get tips from the staff on which vendors provide exceptional service or great prices. When you can call a local caterer and tell them that you were referred by your contact at a local hotel with which they often do business, you are much more likely to get a great price and great service, making your job easier and helping you keep your clients happy.
You thought it was a successful meeting. Everything came off as planned, and your client was happy. Then, a week later your client calls you in a panic–that successful meeting did not have a closed caption screen or sign language translator and her company is being sued.
As a meeting planner, you need to be prepared and familiar with the Americans with Disabilities Act.
There are many types of disabilities, and the ADA has two disability lists: one is the conspicuous impairment and the other is non-visible.
While some disabilities are very clear visually, you may have a participant with dietary restrictions. He may end up not being able to eat anything at a lavish meal simply because you didn’t ask the right questions. Or worse, he could be harmed because he ate anyway without knowing some of the invisible ingredients.
As with anything else in your career, education is key. While the disabled or impaired make up a small percentage of your participants, you will be remembered favorably for having been thorough enough to include a request for detailed information from that minority of attendees. You will also help keep your clients from getting sued. “Who knew” is no longer an excuse.
Luxury hotels offer upscale temporary accommodations, meeting rooms and close proximity to business centers and local attractions, but for smaller groups of attendees there are also other viable options that provide an enhanced travel experience and can save money for the host company. Opting for private accommodations can cost less than reserving multiple rooms and meeting spaces in high-end hotels and can offer many added benefits, such as private pools and hot tubs, fully-furnished kitchens, well-equipped meeting rooms, private parking, and even well-stocked game rooms.
Luxury villas, chalets or castles are unique lodging options that are ideal for small- to mid-sized meetings, executive retreats and incentive travel, and many choices are located near important centers of global business in England, Germany, Japan, South Africa or various locations through the United States. With stylish, upscale décor, comfortable private rooms with en-suite lavatories and desirable urban or rural locations, private villas and castles allow attendees to relax in the lap of luxury and avoid crowded, tourist-packed hotels during their stay.
Private accommodation options are also ideal for entertaining business partners or local clients between meetings and provide a more relaxed, comfortable atmosphere for doing business. The next time you are planning a corporate meeting or incentive travel package, consider offering unique private accommodation options that provide affordable luxury and exceptional privacy.
Parallel to an overall cultural shift towards buying local and taking local vacations, many companies are also shifting towards planning meetings closer to their headquarters and forgoing high profile resorts and hotels. There are multiple reasons for meeting locally, as well as a number of benefits that may not be immediately recognizable, but can serve your client companies well. As a meeting planner, you need to be aware of this shift and anticipate the needs of your clients as they take steps to save money and time by moving their meeting locations closer to home.
Opting for more affordable options that offer a good value for their money, including well-equipped meeting facilities, necessary amenities and lower transportation costs, allows companies to hold meetings, complete trainings and achieve their goals while spending less time and money doing so. The time saved by hosting a meeting at a drive-to location allows more time for completing tasks and doing business, and assists companies to stay within their budget during difficult economic times. By selecting smaller, nearby cities that are within driving distance, companies can also significantly lower their travel expenses, making their meetings more cost-effective.
Meeting locally can also offer excellent image management opportunities by showing that the company is supporting local businesses and vendors, particularly if you make it a point to ensure local catering and other services are used whenever possible.
Transporting meeting attendees in a chartered bus is an affordable option for meetings planned locally, as well as for transporting people from the airport or train station to the host hotel, or from the hotel to the convention center or meeting location. Contrary to the misguided assumptions that charter buses are a less than ideal option due to misgivings about bus travel in general, charter buses offer comfortable, clean transportation that can be absolutely luxurious.
To avoid complications and ensure a successful chartering experience, here are seven questions that should be considered before reserving a bus:
1. How many people do you need to transport? 2. Do any of the travelers have special needs that will need to be met? 3. What level of luxury do you desire? 4. Is the trip overnight? If so, you may need to make a hotel reservation for the driver. 5. How long is the trip? You may need more than one driver, depending on the number of hours that need to be driven each day. 6. Is your client more concerned about the cost or level of luxury provided? 7. Do you need a video-equipped bus? This can allow attendees to watch training videos, videos about the destination, movies or any other materials provided by you or your client.
It seems that everyone is trying to cut costs today. This is true of many meeting planners, as well their corporate clients. Whether the impetus comes from the need to decrease expenses to stay within a new, lower budget or to maintain a responsible appearance to members of the public that keep a watchful eye on big business spending, the simple truth is that everyone is more concerned about cost these days. This can often place meeting planners in a difficult position where clients are demanding the same level of quality for a lower price.
There is only so much you can trim off of your fees and still continue to make payroll and a profit; however, there are other ways to trim expenses while pleasing your clients and not selling yourself short.
If you do not already bargain and barter with your vendors, now is the time to start. With a recession in full swing and folks becoming increasingly aware of every penny they spend, bargaining and bartering have become quite common and are an excellent way for both parties to benefit from the relationship and meet their goals.
You have a valuable service that you can trade for the products and services you need. Alternatively, do not be afraid to ask for lower prices and to bargain your way to better deals for you and your clients.
