In light of the government crackdown on meetings and incentive travel for the bailout companies, the reputation of professional planning for these events has taken a swift dive down the drain. When people ask you what you do for a living, you don’t have to mumble it so they can’t hear you then point and say, “Oh, look! A bluejay!” You can tell them what you do loud and proud with a seven-second sales pitch.

What is a Seven-Second Sales Pitch?

It’s something no sales professional or motivational trainer has heard of because it was just conceived. That’s how long it takes to say, “I save companies lots of money and stay within government guidelines by planning efficient meetings and events for them.” That–depending on how fast you talk–is a seven-second sales pitch.

You can apply this idea especially to the incentives planning business. You can say some version of the following depending on who you are talking to:

“I help companies motivate their employees and increase their bottom lines by scheduling rewards programs in accordance with government regulations.”

“I help employees stay motivated by supplying their company with affordable reward plans and employee appreciation programs.”

“I help businesses save money on motivational programs by finding the best reward programs for the best prices.”

In some ways, you are a business consultant if you are providing incentive travel. You are helping your clients stay within guidelines and inside their own spending limits as well. You are providing an important service to them, their employees, and the country by helping keep extraordinary expenses down. That is something to say out loud.