Life is all about relationships, and business can be too. Meeting and/or event planners can use this piece of knowledge to their advantage once they have recognized and fully accepted it. Contacts are often the difference between a successful event or off-site meeting and something that turns out to be less than stellar. Here are some basic tips to consider:

Make friends everywhere you go, especially at venues, restaurants, and catering services. Even the lowliest dish washer or clerk might be remember you if you are friendly, and could let you know when an opportunity is ripe for the plucking. Perhaps the restaurant or hotel is not doing so well, and that information could be leveraged to save expenses at a particularly good venue.

Keep in touch with those people that you do meet, and remember to invite them to events whenever appropriate. Even a night out at the bar once a month or so is typically enough to keep contacts friendly and willing to let knowledge slip out that may prove useful in certain cases. Keep in touch in other ways too, such as phone calls and e-mails.

Find the best scheduling program you can and learn how to use it effectively for social networking. If calls to contacts and meetings are not on one’s schedule, then something is missing.