Is it becoming more difficult to come up with new, exciting meeting venues, unique excursions and entertainment options or enticing destinations? If so, it might be time to take advantage of an untapped resource that just might have been right under your nose all along. As a meeting planner or corporate event planner, you have a built-in focus group just waiting to be tapped for suggestions.
If you work as a meeting planner for a particular company, your colleagues are the perfect group of people to provide suggestions regarding possible meeting venues, what type of entertainment they would like at the next corporate event and which destinations would be most appealing for incentive travel programs. If you are an independent planner, you can still take advantage of participant input by tapping the folks that attend the events you plan.
The folks who attend your meetings and events are exactly who you would want to speak to anyways, since this is the group of people to which you are providing a service and trying to impress. Most meeting and event attendees will be more than happy to participate in making future events more interesting or fun, and they will likely be delighted that they were asked their opinion on the matter.
Create a simple survey to disseminate around the office or at your next event, asking easy questions about venues, entertainment, excursions and destinations that they would find interesting. Giving predetermined options is a good way to avoid having everyone suggest Monaco when your budget would be more fitting for Miami, but even if you provide options from which they should choose, be sure to also leave some space dedicated to their suggestions. You might be surprised with how many great options they come up with that you may have never even considered.
Whether you are planning a day-long corporate event or an event that takes place over a number of days, you will more than likely be asked to schedule some sort of entertainment into the itinerary. In the case of multi-day events, you will need to consider activities and entertainment options for several different time slots, since naturally there will be downtime between meetings or at the end of the day. While scheduling organized outings, entertainers, social functions or other entertainment options will certainly be necessary, you may want to consider interspersing planned activities and free time during periods of downtime throughout your event.
There are a number of advantages associated with designating certain days or evenings as free time to allow the attendees to plan their own activities. The most obvious and significant advantage is the money that will be saved, followed closely by the fact that allowing for free time means fewer events for you to plan, which makes your job easier. Experiencing significant cost savings and having less planning to do is reason enough to schedule in free time; however, there are also additional benefits of opting for self-styled entertainment options.
Scheduling in free time is sure to please attendees who would rather explore the city, go out for a drink or retreat to their rooms after a long day of meetings. It also allows you to avoid risking folks not showing up due to lack of appeal or simply being too tired after the day’s activities.
Incentive travel planners are well aware of the many reasons they must keep a watchful eye on the costs associated with incentive travel programs. The company paying the travel expenses will naturally require a detailed list of expenditures and will have a budget that you must stay within, as well as greatly appreciating your efforts put towards saving money without losing quality. However, with all of this emphasis placed on how much incentive travel packages will cost the company, it can be easy to overlook the expenses that the participants will incur.
In some cases, this may be an insignificant detail that does not affect the participants’ ability to enjoy their travel award to the fullest, but for some incentive travel winners, the costs involved may prohibit them from taking full advantage of this opportunity – or from participating at all. It is one thing to arrange a luxury vacation for well-compensated executives who can afford to indulge in room service for every meal at high-end resorts, but it is quite another to arrange a satisfying travel package for hardworking salespeople or staff members who may not have high salaries.
Incentive travel planners should keep this in mind when selecting destinations and would do well to do a bit of basic research on area prices to ensure that affordable meals and entertainment options are available.
