While we would all like to believe that if you plan it they will come, that is not always the case with corporate events and meetings. Employees and executives have so many meetings and events to attend in any given week that it can sometimes take a little extra effort to ensure that they will show up at yours. Fortunately, there are several simple ways to increase the appeal of your corporate events and business meetings, which will increase attendance and show your client or boss that you know what it takes to deliver the results they need.

Here are five tried and true ways to increase attendance at corporate meetings and events:

1. Invite an enticing guest speaker. Whether it is a trendy guru or a respected leader in your field, adding an enticing guest speaker to the line-up will significantly enhance your event’s appeal.
2. Choose an appealing venue. Folks grow tired of going to the same venue for meetings and events repeatedly. Switch things up by opting for a museum, theme park or cruise ship to increase interest.
3. Serve alcohol. While you might not want to serve alcohol during the annual stakeholders’ meeting, you can certainly arrange for a cocktail social afterwards. Alcohol always seems to increase the appeal of any event.
4. Arrange exciting entertainment options. People love to be entertained, which makes this an easy way to get folks interested in attending your event.
5. Stay in touch prior to the event and ask for confirmations. Send out regular reminders and updates as the date approaches to keep your invitees interested and involved. And, do not be afraid to ask them to confirm their attendance prior to the event.

While determining if alcohol will be a part of your event, there is one important occasion that is often overlooked: champagne toasts. Even clients who want no other alcohol served during the duration of their event may want a champagne toast to celebrate meeting their sales goals, welcome a new CEO or simply to congratulate their employees on a job well done throughout the year. Champagne toasts are very common, and even expected, if there is any sort of celebratory air to an event. Being easy to organize and affordable to plan, a simple champagne toast may seem like something that requires no additional thought, but meeting planners can sometimes overlook an important aspect of planning a successful toast that all attendees can enjoy.

This often overlooked component is the touchy situation that can arise when there are non-drinkers in the room. For starters, no one should be left out or made to feel uncomfortable during a toast. Therefore, it is imperative that a non-alcoholic alternative, such as sparkling cider, is readily available and is served alongside the champagne – avoiding putting an attendee in a situation where they must ask if there is a non-alcoholic option. Whether they are in recovery, adhere to religious convictions or cultural mores that forbid drinking, or simply choose to not indulge, the passing out of beverages prior to the toast should be a seamless process where no one will even notice which selection each attendee chooses.