A company website creates a first impression for many clients and it must leave a positive impression. When was the last time that you clicked on your own site and looked it over with a critical eye? It is important to look at the website as though you had never seen it before.

Content is one of the first things you want to look for. What is the purpose of this site? Can you tell immediately? Do all the links on the site work? Most visitors are not going to take the time to drop you a line about a broken link.

Is the site easy to navigate? Do you have more than seven navigation items? One of the reasons that telephone numbers are limited to seven digits (ten if you count the area code) is that seven is the number of items we can remember easily.

Navigation bars should be the same from page to page. Layout consistency makes it easier for visitors to move through your site. Rethink the use of animated splash pages – does it actually add something to the site or is the animation covering up the content. Splash pages are to the amount of time it takes for the page to load; not all users are going to wait on the show.

Do you want to come back to that site? If not, you have some work to do.