Whether you run your own meeting planning company or are a meeting planning professional employed by a major corporation, self-promotion should be considered an integral part of your job. Many meeting planners avoid self-promotion for one reason or another, but if you do not have the confidence in your skills and the motivation to get out there and get your name known, others will likely pick up on this and may not have complete confidence in your meeting planning skills.

Self-promotion is, of course, absolutely imperative for self-employed meeting planners and is a key component in landing new clients and sparking interest in your services. Making yourself available as a speaker, writing articles for trade publications, maintaining a blog and billing yourself as an expert are all excellent forms of self-promotion that will increase awareness of your meeting planning services and will instill confidence in potential clients considering using you for their meeting planning needs.

For planners currently working for corporations or non-profit organizations, self-promotion is also important. Participating in the abovementioned activities, such as blogging about event and meeting planning, offering your expertise to partner organizations or writing articles, can increase exposure for your current employer, while also positioning you for stepping out on your own at some point or increasing your marketability to potential future employers.