When planning corporate meetings and conventions, reserving shuttles to carry your participants from their hotels to the event location, from the event location to planned excursions or between multiple venues is generally taken for granted as part of the meeting planning process. Meeting and event planners automatically add a line for shuttle expenses to the event budget and usually assume this service is a must, even if the hotel is barely two blocks from the convention center. It would appear that having a shuttle has worked its way onto the essentials list, right along with tables, chairs and lighting.

While there be some circumstances where shuttles truly are a must, this additional expense is often unnecessary. Most cities with meeting and conference venues have plenty of hotels located within walking distance of event locations, as well as well-established public transportation systems that can easily and economically carry event participants to different venues or excursions. Most event venues also have dining options in close proximity.

Considering that most companies are still looking for ways to cut event expenses and many are on the lookout for easy ways to go green, cutting shuttle service out of your list of musts is an easy way to accomplish both goals. Before reserving shuttles for your next corporate event, take a moment to determine whether or not they are truly necessary. If most venues are in close proximity to one another and hotels are just down the street, shuttles may just be an extra expense that you can easily avoid without participant complaints.

Trade shows and conventions are ideal places to promote your meeting planning services, and are a great way to come in contact with large numbers of potential clients in a cost-effective, efficient manner. While there are many ways to advertise your business, few allow you to enjoy face-to-face contact with prospects like conventions and trade shows. As an added benefit, if you select events that are related to business, meeting planning, travel, event planning and related topics, the prospects with which you will come in contact have an increased likelihood of being members of your target audience.

This type of targeted marketing allows you to increase awareness of your services and expand your business, while staying withing your set marketing budget and avoiding incurring unnecessary costs. Advertising can be expensive, but you can rein in these costs by opting for tabling at events that focus on your market. If you plan to table at multiple events, it is well worth the initial investment to purchase a creative, professional display that is easy to put up and take down, and convenient to transport. This will cut down on your set up and break down time, and will keep your table looking organized and professional, allowing you to focus on meeting prospects and introducing them to your brand.