Many business meeting planners have taken steps to locate corporate meetings in centralized locations, which allows participants to attend meetings closer to home. This has come on the heels of pressure to limit the environmental effects of transportation and an increasing need to cut costs wherever possible.
This new consideration of locations is also an important factor in assisting your corporate clients in maintaining a positive image, particularly with everything from meeting locations and travel expenses, to the quality of food being served and additional amenities offered being reported in the news or on various online channels.
Hosting meetings closer to where participants live means using more regional transportation. While train travel and charter buses are two viable options, many clients will require air travel to accommodate tight schedules and busy professionals.
Fortunately, there is a new trend in air travel that makes this option more appealing to higher-end clientele. Major airlines, such as Delta, Northwest, United and American Eagle are now offering premium seating and service on regional flights. First class and business class seating options are no longer reserved solely for mainline flights and are quickly becoming the norm for regional subsidiaries.
This is great news for business meeting planners that cater to clients who prefer premium services, or companies that wish to offer upscale seating as part of their incentive travel packages.