Whether you run your own meeting planning company or are a meeting planning professional employed by a major corporation, self-promotion should be considered an integral part of your job. Many meeting planners avoid self-promotion for one reason or another, but if you do not have the confidence in your skills and the motivation to get out there and get your name known, others will likely pick up on this and may not have complete confidence in your meeting planning skills.

Self-promotion is, of course, absolutely imperative for self-employed meeting planners and is a key component in landing new clients and sparking interest in your services. Making yourself available as a speaker, writing articles for trade publications, maintaining a blog and billing yourself as an expert are all excellent forms of self-promotion that will increase awareness of your meeting planning services and will instill confidence in potential clients considering using you for their meeting planning needs.

For planners currently working for corporations or non-profit organizations, self-promotion is also important. Participating in the abovementioned activities, such as blogging about event and meeting planning, offering your expertise to partner organizations or writing articles, can increase exposure for your current employer, while also positioning you for stepping out on your own at some point or increasing your marketability to potential future employers.

Meeting and event planning this year has been a challenge, due to the low or nearly non-existent budgets. With many corporations in saving mode, it comes as no great surprise that the event planning industry too has cut down heavily on unnecessary expenditure. The days of extravagant meals and rich cuisine have been replaced by a much more economical plate full of health-conscious food that causes less heart burn- both physically and fiscally.

Event planners are no longer focused on the status of a banquet rich with off season fruits or vegetables flown in from exotic countries. The new idea is to simply get it right, and get it right on the lowest cost. However, don’t get it wrong – cost cutting does not have to equate to low grade or below average. In fact the new concept of serving food at meetings and events never looked so healthy before. A platter full of assorted meals that are beautifully presented is what you are looking for. The food menu in most events these days might be missing some of the excessively rich dishes that were offered in previous years, however it tastes just as good.

Thanks to the smart work of some intelligent event caterers, a whole new look has been introduced to food items in corporate events. Eating smart and spending smart seems to be the new motto of the event planning industry in the midst of an economic crisis. A good example of one of these innovative event meals is a beautiful set of small sized glasses neatly arranged in a row with small servings of dessert in them. This is definitely not “just” cost cutting, it is indeed “stylish” cost cutting that rather pleases the eye. This concept of serving healthy and economical food is also good for the environment as food does not go waste. A few years back, event meals used to be so lavish and extravagant that half of the food would go wasted.

Fortunately, these days most corporate groups are realizing the value of food, encouraging event meals that are high on nutrition and low on costs. The modern consumer has also turned health conscious and avoids eating too many meals in conferences and other kinds of corporate events. Healthy meals offered in small quantities seem to be gaining popular ground in the event planning industry.

These are all things to consider when planning your upcoming holiday events.

People all over the world are struggling with the effects of the recession. It has hit the United States pretty hard and many people are just grateful to have a job. Incentive travel is a good means to lift the spirits of your staff and keep them motivated to do more locally and globally.

Many corporations select a charity and sponsor various events to raise money or supplies for their cause. This could be through employee blood donations or food donations or outright monetary gifts. Philanthropic gestures can be combined with incentive travel. Exotic locations offer the opportunity for tourists to help the local economy in personal and significant ways.

Philanthropic travel can be part of a team building exercise. Designating an afternoon during an incentive trip to get involved with a local charity just makes people feel better about themselves, creating a special bond between visitors and locals. Offering a local organization a “hands-on” rather than a hand-out is a show of respect for their efforts and leaves their dignity intact.

Try matching a local cause with one at your travel destination. For example, hunger is a world wide concern. The team that volunteers with a soup kitchen away from home returns more compassionate and wiser than when they left home.

While we usually think of incentive programs benefiting the top producers–and the incentive itself does–the real effect is on the average employee, according to Fay Beauchine. In May 2009’s Incentive Magazine, she made the point in Incentive House Roundtable that it’s the middle producers who move up.

“We all know top performers are usually top performers,” she said to interviewer Leo Jakobson. She claimed that it’s the middle that improve by trying to hit the target. Even though they will miss it, they will still improve, even if only a few percent, and that will increase the total sales by “huge numbers in some cases.”

This underscores the importance of the incentive travel programs currently in place in corporations today. You as the meeting planner need to understand that you are a key player in your client’s bottom line, and you have to produce sales in an indirect way. This can be more difficult than the motivation speaker who simply gives them all a good talking to.

Remember that when you plan incentive travel, you need to plan with the person in mind. Tailor it to fit a participant’s ideal needs and wants and she will talk about it for a long time–and she will say it to some of the middle producers in the company.