Because cruises exude luxury, many businesses mistakenly believe that incentive cruises are beyond their budgets. Many may not even consider a cruise event or ship charter as a business incentive due to the “cost” of the cruise. However, incentive cruises are really no different than other forms of business incentives. For example, the cost to secure accommodations for a group at a hotel can range significantly. Some hotels and resorts are much more expensive than others. This same concept applies to cruise events. When businesses opt for meetings at sea, the business can find a price point that will be right for them.

The type of cruise a businesses chooses should be based on the needs of the company as well as the participants. Businesses rewarding a few employees with a business incentive such as a ship charter may desire a more luxurious cruise, while businesses treated hundreds of employees to a cruise event may opt for a more basic cruise package. Not only can a cruise easily fit in the budget of almost any business, but an incentive cruise can be very motivating for employees. Even when businesses have a price point to meet, they should still consider an incentive cruise as a viable option.

Incentive travel can be quite successful for companies if it is used and planned responsibly. One of the greatest misconceptions about incentive travel is that it is used to reward “good” work. Fortunately, most competent and conscientious adults do not require incentives to simply do their job and do it well. Incentives, if used properly, can induce more than good work in employees. It can actually foster new behavior, which can help a company rise above and beyond their current levels of productivity. Of course, travel incentives must be something in which employees will be interested, and that is why companies should consider cruise events as travel incentives.

A ship charter can provide a completely different environment that may be conducive to creative thinking. Instead of mulling over old ideas and rehashing failed plans, an incentive cruise may be just what employees need to get a fresh perspective. A fresh perspective can lead to the new behavior that companies need and cherish. Meetings at sea could open a world of possibilities as employees explore exotic destinations and escape the daily grind. Seeing the world with new eyes on an incentive cruise, employees may gain a sense of understanding they did not have beforehand.

Meetings themselves can be incentives, especially when they are held in exotic locations or on group cruise events, but that is not always practical for run of the mill meetings. There are other ways to make average meetings a bit more interesting than they have been in the past with proper incentives. These same ideas have proven to be very popular in meetings that are non-compulsory as well. Here are three ideas for anyone looking into ways to liven meetings up:

Favors or gifts – inexpensive gifts or favors are a great way to keep participants happy and on-task. These favors should probably be a combination of useful items that relate to the meeting or business in general along with one or two gifts that simply make participants happy. Vouchers for coffees at the local coffee shop are great examples as they are inexpensive and appreciated.

Branded products – Pens, notebooks, USB memory keys, shirts, caps, coffee mugs, and other items that are stamped with the corporate logo make for great ways to liven a meeting up and add morale to a room. Consider offering on or two very special branded products to those who perform the best or meet some special criteria.

Offer something tangible – One reason that many people do not like meetings is that many meetings go nowhere. Offer tangible results and check back in on those results and see how the mood can liven when those who are frustrated now feel engaged.

Incentive travel planners are faced with clients who just don't have a large budget to spend, these days. Small businesses are cutting out unnecessary expenses with the hope that their employees will not notice, and larger corporations — especially those who accepted government bailout money — are trying to restore their image of competence and frugality. Incentive travel is a scary proposition for them both.

Think incentive cruise.  Cruising is often a much more affordable choice for people who love to travel in general, and could be your answer to the problem of affordable incentive travel. Why? Because cruises are relaxing, cruise lines have expanded their ports of call, and a cruise is typically all inclusive.  

A cruise event can save you as much as 40% compared to a land based hotel venue because almost everything is included. Meals, meeting rooms, A/V, coffee breaks, activities, entertainment and even room service are part of the all-inclusive cruise fare. You spend nothing more for linens, florals, lighting, labor or state/city taxes, which saves your client money and gives you time to devote to your business agenda and attendees.

Planners may also save yourselves some headaches other than financial related ones. If you have a small incentive travel group that is from a foreign culture, you might consider a cruise that will appeal to that culture. For instance, let's pretend Irish music and culture has become all the rage in Eastern Europe. You have been hired to find a cruise for a group of Eastern European business people. Your logical choice will include Ireland, and expand to the other British Isles if there is time just for a bonus.

Cruises can, indeed, be a port in this financial storm the world is in right now. Next time you are trying to find an affordable incentive travel program, take a few minutes and check on group cruise events.

You will be surprised at how easy it is to plan a meeting at sea, and stay within your budget.