Resources and Information for Corporate Meeting Planners
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Apr 26th, 2010 by
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It's a well known fact that cruising for groups, meetings and incentives offers outstanding value with savings of up to 40 percent off land-based venues, but is it right for you? According to a recent report in Corporate Meetings & Incentives magazine, 34 percent of their readers had booked a cruise for an incentive event and an astonishing 72 percent said they planned to book one – an unmistakable indication of where the industry is moving.
If you are planning a group cruise for your next incentive travel event, you may be considering whether chartering a ship would be a more appropriate option than booking reservations on a cruise containing unaffiliated passengers. It may or may not be, contingent on a number of issues.
Initially, it is valuable to understand your alternatives. When chartering a cruise ship, you frequently can pick between group, half-ship and full-ship charter options. Full ship charters clearly allow for the most freedom, customization, exclusivity and prestige, while group-level charters will probably be most economical.
All of these alternatives has pros and cons; but, they each present distinctive advantages for those event planners deciding if chartering a cruise ship is their top option.
In order for chartering a cruise ship for your next meeting at sea to be a good goal, you will need to have a definite number of attendees, a good idea of your event space requirements and the funds to make a significant financial commitment upfront, usually guaranteed by a letter of credit.
As soon as these things are in place, your next job is selecting the optimal cruise ship to fit your incentive event needs. This will need to include appropriately-sized meeting spaces, overall costs that are within your planning budget, a suitable itinerary and an overall quality that suits the level of service and prestige required by your meeting at sea client.
If you are planning a corporate incentive travel package, make it easy for yourself and delight your attendees when you go to Seasite.com start sourcing cruise event package.
While we would all like to believe that if you plan it they will come, that is not always the case with corporate events and meetings. Employees and executives have so many meetings and events to attend in any given week that it can sometimes take a little extra effort to ensure that they will show up at yours. Fortunately, there are several simple ways to increase the appeal of your corporate events and business meetings, which will increase attendance and show your client or boss that you know what it takes to deliver the results they need.
Here are five tried and true ways to increase attendance at corporate meetings and events:
1. Invite an enticing guest speaker. Whether it is a trendy guru or a respected leader in your field, adding an enticing guest speaker to the line-up will significantly enhance your event’s appeal.
2. Choose an appealing venue. Folks grow tired of going to the same venue for meetings and events repeatedly. Switch things up by opting for a museum, theme park or cruise ship to increase interest.
3. Serve alcohol. While you might not want to serve alcohol during the annual stakeholders’ meeting, you can certainly arrange for a cocktail social afterwards. Alcohol always seems to increase the appeal of any event.
4. Arrange exciting entertainment options. People love to be entertained, which makes this an easy way to get folks interested in attending your event.
5. Stay in touch prior to the event and ask for confirmations. Send out regular reminders and updates as the date approaches to keep your invitees interested and involved. And, do not be afraid to ask them to confirm their attendance prior to the event.
When we think of cruise ships in the corporate meeting and event planning world, we usually think of business meetings at sea, conferences held while traveling up the coast or incentive cruises that stop in multiple ports. However, we often overlook the many benefits of using cruise ships for stationary events – as floating hotels, which allows you to take advantage of simple, convenient event planning and reap the money-saving benefits of hosting your event on a ship without ever leaving port.
Whether you are looking for accommodations for out of town participants, a large venue for a conference or trade show, or several smaller meeting spaces for an executive retreat, employee training or award ceremony, you may want to consider a cruise ship venue. Just as you would when planning an event at sea, this allows you to take advantage of one upfront cost and easy planning for catering, equipment, décor, meeting spaces and, if needed, accommodation. Hosting a meeting or event on a docked cruise ship can be particularly cost-effective if your company or client is headquartered in a port city. Attendees can then be responsible for their own transportation to and from the venue and the need for arranging lodgings will be minimal.
Hosting your next meeting or event on a cruise ship in port will add a unique appeal for attendees and can result in significant cost savings for your client or company.
Corporate meeting planners always have to be on the lookout for attractive, affordable venues to add to their list of possibilities. Few companies want to hold meeting after meeting in the same location, particularly when it is clear that new environments can breathe new life into corporate meetings and can prove highly motivating. Even those companies that do not mind holding regular meetings at the same venue repeatedly will likely want a new location for bigger meetings or corporate events. Knowing that you are at least partially responsible for the success of the meeting, it is your job as a corporate meeting planner to ensure that your meetings take place in venues that provide the required logistics, as well as an environment that is conducive to productivity.
Naturally, you will have local hotels and banquet halls on your list of venue options, but it is also important to seek out unique locations to offer to your clients. For example, you may want to consider contacting local museums, wineries, landmarks, theme parks and zoos to inquire about their meeting facilities. If you are located in a smaller city or town, you should also familiarize yourself with the options available in the closest major city in your region. In order to accommodate your clients that require more unique options, you should also have information on hand regarding cruise ship meetings and venues located in popular corporate travel destinations around the world.
Hosting a business meeting on a cruise ship not only ensures stellar attendance, it also can make your job as a meeting planner simple and convenient. At the same time, your company or client can enjoy cost-savings of up to 40% over a land-based event at a resort hotel. Cruise ships are now well-equipped to handle meetings at sea and will be standing at the ready with group discounts, business meeting packages and everything you need for a successful meeting when you contact them.
Part of the simplicity of holding business meetings at sea is that the accommodations, entertainment, meals, meeting venues, audio-visual equipment and décor are all included for one upfront price and can all be arranged without having to contact multiple vendors and negotiate multiple contracts. Opting for a cruise ship meeting allows you to choose from a wide array of possible destinations, as well as offering you the opportunity to select the cruise length that will best suit your event budget and planning needs. Depending on the size of your group, you may also be able to choose a half or full ship charter, which allows for a more personalized experience.
If conducting your next business meeting on a cruise ship sounds appealing, visit Seasite.com to learn everything you need to know about hosting meetings at sea and to take advantage of convenient group cruise planning tools.
Ship Charter Specialists Will Handle Sales in U.S. & Latin America; Two Premium Cruise Ships Will Visit Three Ports on World Cup Circuit
MIAMI, FL (March 16, 2010) One Ocean Club has appointed Landry & Kling, Inc. as their exclusive representative in the U.S. and Latin America to market and sell floating hotel packages for the prestigious World Cup 2010 in South Africa. Landry & Kling was chosen because the firm originated the dockside housing phenomenon and has decades of experience utilizing cruise ships as floating hotels.
As the official sales agent for the U.S. and Latin American regions, Landry & Kling will offer a variety of secure and luxurious housing packages on board two premium Holland America Line ocean liners, MS Westerdam and MS Noordam. The two vessels will provide a total of 1,900 sleeping rooms. During the month-long event beginning June 10, 2010, the ships will be dockside at Cape Town, Elizabeth, and Durban for key matches. The 3,800 on-board guests will have the opportunity to attend games in World Cup stadiums in all three locations with transport available to other matches.
Packages will rival similar four- and five-star hotels with added benefits such as top level security, included entertainment on board, and all meals in a choice of restaurants. Shipboard guests have the advantage of only one check-in and transport from venue to venue, as well as the option to experience South Africa with concierge-assisted land excursions.
“The value for attendees staying on board is unmatched, given a cruise ship’s all-inclusive offerings, comfortable surroundings and highest levels of security and service, as well as transport between venue cities and stadiums”, states Joyce Landry, CEO of Landry & Kling. “While individual bookings have been selling rapidly, we are delighted to partner with One Ocean Club to secure blocks of cabins that would be attractive for soccer clubs, sports marketing companies and corporate groups.”
To promote the floating hotel World Cup packages, Landry & Kling has launched www.WorldCupCruise.com. The web site offers information on packages, cruise ship accommodations, match schedules, venues and booking details. Package pricing starts from $645 per person, based on double occupancy. For group planning assistance, contact Landry & Kling at 800-448-9002 or +1-305-661-1880.
About Landry & Kling
Landry & Kling Inc., specialists in cruise event services, are credited with being the first distribution channel between the cruise industry and corporate America. Visionaries who led the way in seagoing corporate meetings and incentives, founders Joyce Landry and Josephine Kling ignited the corporate market for cruises by spearheading the meetings-at-sea concept back in 1982. With their exclusive focus on cruise events and meetings-at-sea, they have played a crucial role in advancing the cruise ship as a viable meeting venue and creating a whole new focus for the industry. Landry & Kling leads the field in cruise ship charters for global events and “floating hotels” (e.g. for the Jacksonville Super Bowl and Summit of the Americas in Trinidad) in addition to incentive cruises and all kinds of meetings at sea. Now, 28 years since their startup, they have responded to changing times in the meetings industry by creating Seasite.com, the first online cruise portal designed for meeting/event planners and group travel buyers. Partners Landry & Kling were inducted into the Cruise Lines International Hall of Fame in 2009. To learn more about Landry & Kling, visit http://www.landrykling.com.
2009 was an extraordinary year for the cruise industry. Thirteen new ships set sail, including two new luxury vessels and the largest ship in the world. And with 14 new ships on the 2010 order book, don’t expect a slowdown anytime soon. Here are 10 of the top cruise trends we watched in 2009, what to expect in 2010, and more importantly – what’s in it for you – the professional planner:
1) ECO-FRIENDLY SHIPS - Cruise lines are taking advantage of the latest environmental technology to reduce their carbon footprint. Among the initiatives: advanced wastewater purification, LED lighting, solar power, products made from recycled materials, and air emission reductions. The new Celebrity and MSC ships are proving that green is beautiful. Go to www.seasite.com/KnowledgeCenter/environmental to read more about cruise line environmental initiatives.
WIIFY: If you’re concerned about keeping your meeting green, you can feel good about planning a program on an eco-friendly cruise ship.
2) SPECIALTY STATEROOMS - In the past, cruise ship accommodations meant ocean view or inside cabins, balcony staterooms and a few larger suites. Today cruise lines are much more creative. Spa suites on Carnival, Celebrity and Costa feature exclusive access to the spa’s thermal suites, hydrotherapy pool, herbal steam rooms, or spa restaurant as well as extra in-room “spa” amenities. Holland America introduced lanai cabins with back doors leading out to the Promenade Deck. Royal Caribbean’s Oasis of the Seas has two-deck loft cabins and staterooms facing the outdoor Boardwalk and Central Park neighborhoods. And today’s cruise ship accommodations are every bit as up to date at hotels with luxurious bedding, big pillows (Silversea features a choice of eight different pillow types and two aromatherapy pillow covers), bed scarves and flat-screen TV’s.
If privacy is a priority: NCL’s Garden Villa Suites feature access to a private courtyard, while MSC’s Yacht Club offers an elegant “ship within a ship” – Italian designer suites with their own separate concierge reception, lounge, and swimming pool all serviced by 24-hour butlers. And remember, no strangers off the street can stroll through the ship’s lobby to see whose meetings are posted on their “reader boards”.
WIIFY: Book your group or VIP’s in specialty staterooms for the ultimate in exclusivity, privacy, luxury and recognition.
3) MORE MEETING SPACE – Ships are being built with meetings in mind, with dedicated conference facilities, leading-edge technology, flexible public space and spacious theaters that can accommodate groups up to 1,600. Carnival Dream’s multi-functional 4,700 square-foot conference center can be used as a single large meeting room or converted into three separate rooms.
WIIFY:Unbelievable cost savings!
Meeting space and AV are complimentary with all cruise lines except one. Dedicated conference facilities give groups more privacy and technology. Fresh new meeting venues such as magnificent show lounges, comedy clubs, and culinary centers can spark creative thinking.
4) FLEXIBLE DINING, MORE CHOICES –Several years ago NCL introduced the concept of “Freestyle Dining” with open seating, flexible dining hours, casual eateries, and a variety of specialty restaurants. Celebrity was the first cruise line to offer tableside cooking, carving and flambé in their upscale specialty restaurants. Other lines adopted the relaxed dining trend – Royal Caribbean jumped onboard with “My Time Dining” option, and Carnival offers “Total Choice Dining”. Regent and Silversea Cruises have enhanced their specialty restaurants (including dinner on deck) along with their ever popular “Dine when and with whom you please” philosophy. Other trends: elegant, reservations-only supper clubs featuring dancing after dinner; and more international options – from Teppanyaki and sushi bars to gourmet French bistros, Spanish tapas bars, and Italian trattorias.
WIIFY:Included meals and snacks mean huge cost savings.
Menus designed to accommodate special diets, along with a variety of restaurants with international cuisine, make planning group dine-around’s a snap (some surcharges may apply for specialty restaurants, but still a bargain for fine dining – and no transfer worries!)
5) SHIPS GO HIGH TECH -With wireless areas now standard and increased cell phone coverage on ships, you don’t have to leave your Blackberry or laptop home. Other high tech touches: Oasis of the Seas’ digital signage, touch-screen directories, and interactive HDTV’s in the staterooms; Royal Caribbean’s Royal Connect smart phones to help parents track kids onboard; and Carnival Fun Hub – the cruise industry’s first shipboard social network.
WIIFY: You and your attendees can surf the Web during your cruise, stay connected with family and friends, or continue to conduct business from the comfort of your stateroom.
6) INNOVATIVE ONBOARD ACTIVITIES AND FACILITIES - Oasis of the Seas introduced seagoing “neighborhoods” – take a walk through Central Park with real grass and trees, or stroll down an old-fashioned boardwalk with carousel. More ground-breakers: an onboard zip-line suspended nine decks high; giant seaside theaters with laser shows and water acrobatics. In 2010, NCL Epic will feature the first rappelling wall at sea, and Disney Dream’s combination roller coaster/water slide will take brave riders above and over the edge of the ship. Another welcome development from most lines: more evening dance parties on deck amid colored lights, splashing fountains and sultry music – very romantic!
WIIFY: No shortage of fun activities and challenging sports facilities for your group to enjoy between meetings – offering tons of motivational appeal (and bragging rights) for attendees of every age. Built-in activities for spouse/guest programs save you planning time and money. Family incentive cruises are easier and far less costly than land-based programs, and teens – who typically resist family trips – find cruising allows them more freedom, friends and food than any alternative venue.
7) ENRICHMENT OPPORTUNITIES – Already a feature on the luxury lines, now the Celebrity Life “Savor, Discover, Renew” series is available on their Solstice-class ships (Solstice, Equinox, Eclipse, Silhouette and one more to follow). Culinary classes, health and wellness programs, language study, digital workshops and “Smithsonian journeys” are just a few of the learning opportunities.
WIIFY: When not in meetings, attendees can stretch their minds as well as their bodies. They’ll enjoy exploring topics that interest them during their cruise, and will appreciate returning home with new skills along with the memories.
8) AMAZING ENTERTAINMENT – Stay onboard for Las Vegas acts, Broadway shows, and themed nightclubs. NCL continues to raise the bar with the first “big top” theater-in-the-round at sea and the award-winning theatrics of Blue Man Group booked on the Epic for an extended engagement. Meanwhile, Oasis of the Seas brings Broadway to sea with a three-year run of Hairspray and a Broadway-caliber cast worthy of the high-energy production.
WIIFY: With a cruise, you won’t have to worry about trimming your entertainment budget – fabulous diversions, included with your cruise, will keep your attendees entertained without breaking the bank (once again, no transfer worries or expenses!)
9) MULTI-GENERATIONAL APPEAL AND “ADULTS ONLY” ZONES – Ships cater to all ages, with expanded spas and fitness centers, innovative onboard facilities, more high-tech features, and variety of entertainment choices that rival Las Vegas, Broadway and South Beach. Ships are expanding kids programs with age-specific activities and facilities. New teen programs include spa treatments and shore excursions. Even babies from get onboard with Royal Caribbean’s “Royal Babies” (infants 6 – 18 months) and Royal Tots” (18-36 months).
Cruise lines are also adding kid-free zones to their ships. Carnival introduced “Serenity” areas for grown-up relaxation and pampering; the new Carnival Dream boasts an 11,250 square-foot, 2-deck high Serenity area for adults. The 2-deck high Solarium on Royal Caribbean’s Oasis of the Seas features a pool and cantilevered whirlpools suspended above the ocean. NCL’s Epic will introduce Posh, an exclusive, adults-only South Beach-style beach club on top of the ship.
WIIFY: No need to worry about planning activities that span the generations. Now more than ever, cruise ships offer facilities and amenities to please all your meeting attendees – from Boomers to Generations X and Y. Ships also ideal for family programs with age-appropriate kids programs and venues, as well as exclusive areas of the ship just for adults. Note to the frugal planner: kids sail for free on family-friendly MSC ships.
10) HOME PORT ADVANTAGE: With increased demand for “drive-to” meetings, cruise lines have responded with more close to home ports. Ships sail from over 22 U.S. cities, including East Coast ports in Baltimore, Boston, Charleston, Miami, Ft. Lauderdale, Tampa, Jacksonville, New York City, Port Liberty (Bayonne) NJ, Norfolk, Philadelphia and West coast ports in Los Angeles, Long Beach, San Diego, San Francisco, Seattle; and from the Gulf Coast – Galveston, Houston, Mobile, New Orleans.
WIIFY: Slash your travel budget by reducing the cost of airfare. Planners and attendees can now enjoy the convenience and savings of driving to their meetings without sacrificing the excitement of a new cruise destination and foreign adventure.