There is an old expression that suggests that killing two birds with one stone is wise, even if it does sound a little graphic. In the modern era a business equivalent of that translation might be offering top employees the chance to go work on an all-inclusive cruise. Here’s how it works:

• Many companies are now hosting meetings at sea, and that in turn means that companies usually need to have staff members and some of the top brass on the trips. Who better to bring than some of the company’s better employees?
• Choose better employees with a contest that uses set metrics to determine who gets to go and who gets runner up prizes. Runners up should get something reasonable to keep them motivated.
• Make sure to let different departments compete for spots whenever relevant but setting up different departments to compete for spots might be more difficult because it is almost certain to cause some complaining. Department A feels that the metrics they have to live up to are actually more difficult than they feel Department B’s metrics are. Not surprisingly, Department B feels that same way about Department A’s metrics. Avoid this by giving each department a set number of seats or slots.
• Remember that corporate travel expenses can generally be written off so long as they are working trips, so make sure to get proper receipts for the accounting department.

The entire business world has been turned upside down and it is consequently time to look at a lot of old ideas and question them. One misconception that many people have is that cruises are only for personal pleasure. Au contraire mon frère, cruise meetings are certainly in style these days. Consider the following reasons:

• Employees are jumping ship and starting their own firms more than ever. Why? Because the pressures of having to do more with less and no raise in sight is driving them to such acts. Would it hurt to schedule a business cruise meeting instead of a landlocked hotel meeting? The results could save employees.
• Businesses are having to do more with less, and cruise meetings are all about more for less. More unlimited food, more entertainment options, more meeting rooms with unparalleled views, and more unique situations in which to get the creative juices flowing, all for a price that may turn out to be substantially less than trying to replicate the same effects in hotels and convention centers.
• Suppliers and customers are also looking for the best deals, and a cruise meeting is a sort of concession for them that might keep contacts happy while they still pay the same price. It may all be a big tax write-off anyhow, so why not consider taking this particular ball and running with it?

Most meeting planners have probably already read about how companies want more value than ever before from their conferences. While this can create more work for you, there are some things you can do to work out the kinks long before they happen.

Think Replacement

If you need to help the company keep expenses at a minimum, replace these meeting parts:

* Replace the reception with a working lunch – this will let people meet and network, as well as enjoy a meal together. * Replace the open bar idea with team building exercises or mind storming training-these programs have a much better chance of improving the ROI than a bunch of drunk employees blowing off steam. * Replace entertainment with a spa wellness trip. You will have more refreshed folks ready to work. * Replace land based venues with a cruise meeting, and save as much as 40%. Cruising is all-inclusive, so planners may be surprised to know that meeting rooms, meals, A/V equipment and luxury accommodations are all included in one low price.

Think Reduction

What if the customer says, "Okay, these cost savings are great, let's get rid of the reception, evening entertainment, and and welcome reception open bar meet-and-greet! So what do we do on the last day, then?"

Get rid of it. Tell your client that not only will she not need to make the usual expenditures that don't improve ROI on the cost of the meeting, she can eliminate the last night's hotel bill as well.

By just replacing the non-ROI generating activities and events, you have already increased the value of the meeting. Your client will be grateful for that for a long time. And happy, satisfied clients translate to more meeting planning business for you in the future. So, it pays to find every way to cut out unnecessary expenses and increase meeting ROI for your clients.

Explode meeting ROI with a cruise event. Cruising offers a savings of as much as 40% of the cost of hotel venues, since a cruise is all inclusive.

An all inclusive cruise event can save you up to 40% compared to land based venues since so much is included. Meals, meeting rooms, A/V, coffee breaks, activities, entertainment and even room service are part of the all-inclusive cruise fare.