When we think of cruise ships in the corporate meeting and event planning world, we usually think of business meetings at sea, conferences held while traveling up the coast or incentive cruises that stop in multiple ports. However, we often overlook the many benefits of using cruise ships for stationary events – as floating hotels, which allows you to take advantage of simple, convenient event planning and reap the money-saving benefits of hosting your event on a ship without ever leaving port.

Whether you are looking for accommodations for out of town participants, a large venue for a conference or trade show, or several smaller meeting spaces for an executive retreat, employee training or award ceremony, you may want to consider a cruise ship venue. Just as you would when planning an event at sea, this allows you to take advantage of one upfront cost and easy planning for catering, equipment, décor, meeting spaces and, if needed, accommodation. Hosting a meeting or event on a docked cruise ship can be particularly cost-effective if your company or client is headquartered in a port city. Attendees can then be responsible for their own transportation to and from the venue and the need for arranging lodgings will be minimal.

Hosting your next meeting or event on a cruise ship in port will add a unique appeal for attendees and can result in significant cost savings for your client or company.

The Columbia Winery label is easy to recognize from seeing it in nearly every retailer that sells wine and listed on most restaurant’s wine lists. You can use this widespread recognition to your advantage by planning your next corporate event or business meeting in the winery’s gorgeous Victorian mansion, which is surrounded by a lovely English garden. The winery is located in just a short drive from Seattle in the Woodinville Wine Country and is within minutes of upscale shopping, dining and entertainment options. The 3,744-square-foot event space can accommodate up to 225 people as is or can be divided into two rooms, each of which can accommodate up to 90 guests.

To make the planning process simple, the winery offers an exceptional in-house catering service, which provides delicious cuisine complemented by Columbia Winery wines. The winery also boasts state-of-the-art technology and 140 parking spaces for your attendees to ensure a successful event. A complimentary wine tasting at the winery’s tasting bar can be incorporated into your event planning or, for a more personalized experience, you can also treat your participants to a private wine tasting hosted by an official Columbia Winery educator.

The Columbia Winery is also ideal for private events if you happen to have a client looking for an elegant venue for a wedding reception or anniversary celebration.

To begin planning your next corporate meeting or event at the Columbia Winery, visit the website at www.columbiawinery.com or call 1-800-488-2347.

The first step in tapping into the SMERF market would – of course – be understanding exactly what the SMERF market is. This particular travel, meeting and event market consists of social, military, education, religious and fraternal organizations, hence the SMERF acronym. This growing market of potential clients is the bread and butter of some event planners who have chosen to specialize in organizing events and meetings for these particular groups, and with good reason.

Most corporate meeting and event planners who do not have experience with the SMERF market do not realize that their needs and wants vary greatly from corporate clients, which makes many planners ill-equipped to meet the unique challenges associated with SMERF event planning. This has opened the way for savvy planners who are well-versed in working with SMERF clients to tap into this lucrative market and make a name for themselves as an expert in this niche.

At first glance, it may appear that there is less money to be made when working with SMERF clients. It is true that these groups may not have the per person spending power of profitable corporations, and it is also true that events for these groups can be absolutely huge, including such challenges as booking 1,000 rooms for a single event. However, SMERF groups also tend to have a higher level of loyalty than corporate clients, which means that putting together a single successful event for a SMERF client could result in repeat business from a loyal client for life.

Cruises have always had an air of luxury of extravagance, dating back to when the first cruise lines began to offer elegant vacation options, rather than simply providing seafaring voyages for transportation purposes. While most people still consider a cruise a luxury experience, present day cruises are actually quite cost-effective and convenient for incentive travel packages, meetings at sea, conferences and trade shows, and other corporate events.

Aside from the cost savings and easy of planning that cruises provide, here are ten additional advantages of choosing a cruise for your next event or travel award:

1. Cruises offer personalized, attentive service, which enhances participants’ experience.
2. Cruises offer inclusive packages that assist planners in sticking to the defined travel budget.
3. Cruises provide a fulfilling, exciting travel experience for employees at a variety of income levels.
4. This exciting travel option is highly motivating for staff and encourages increased performance.
5. The self-contained environment makes event planning easy and convenient.
6. Planners can offer their participants multiple destinations with no additional effort.
7. Sharing an exciting travel experience is ideal for teambuilding.
8. Cruises offer all of the luxuries of resort hotels with the added value of foreign destinations.
9. Entertainment options abound, providing participants with plenty of activity options that the planner does not have to organize.
10. A contained environment ensures that more attendees will show up to onboard meetings and events.

If you work as a meeting and event planner for a corporation, there are very likely hiring policies and procedures in place that make the process of hiring new staff members clear and simple; however, if you are a self-employed planner looking to expand your staff, it may feel like more of a challenge to determine how best to acquire new talent. Fortunately, there are always folks looking for work; therefore, the task is simply to find someone with the skills, experience and personality to be a good fit for you and your meeting or event planning business.

Starting with people you know is usually a good first step. This does not necessarily mean hiring friends or family members, as this is sometimes a good idea and sometimes not. But, it does mean that you should keep an eye out for potential candidates at networking socials and events you attend, as well as letting people you work with know that you are looking to hire.

A great place to start can be the folks that work as event staff, such as servers, bartenders, check-in staff or security guards. Some of these people may have taken these jobs as a way to get into the event planning field and begin to make connections, or to cover expenses while they complete their college degrees.

Whether you run your own meeting planning company or are a meeting planning professional employed by a major corporation, self-promotion should be considered an integral part of your job. Many meeting planners avoid self-promotion for one reason or another, but if you do not have the confidence in your skills and the motivation to get out there and get your name known, others will likely pick up on this and may not have complete confidence in your meeting planning skills.

Self-promotion is, of course, absolutely imperative for self-employed meeting planners and is a key component in landing new clients and sparking interest in your services. Making yourself available as a speaker, writing articles for trade publications, maintaining a blog and billing yourself as an expert are all excellent forms of self-promotion that will increase awareness of your meeting planning services and will instill confidence in potential clients considering using you for their meeting planning needs.

For planners currently working for corporations or non-profit organizations, self-promotion is also important. Participating in the abovementioned activities, such as blogging about event and meeting planning, offering your expertise to partner organizations or writing articles, can increase exposure for your current employer, while also positioning you for stepping out on your own at some point or increasing your marketability to potential future employers.

When planning meetings and events, the venue is often the first selection made in the planning process. Selecting the right venue that has the amenities and meeting rooms to meet your clients’ needs is paramount to a successful event and must be determined before other aspects of the meeting can be planned. Due to the importance of meeting venues to your event planning process, using the same venues on a regular basis and developing long-term relationships with your contacts at these meeting venues will make your job easier, will ensure that your client receives topnotch service and can save money.

When you use the same venues regularly you will become familiar with exactly what they offer, will know what to expect and will benefit from venue staff being able to anticipate your needs. You can also receive discounts for booking multiple meetings and may even get priority for popular dates. When you build relationships with meeting venue staff, you will also naturally begin to build relationships with local vendors and will likely get tips from the staff on which vendors provide exceptional service or great prices. When you can call a local caterer and tell them that you were referred by your contact at a local hotel with which they often do business, you are much more likely to get a great price and great service, making your job easier and helping you keep your clients happy.

As you well know, many clients need their meeting planners to pay particular attention to expenses these days. With tighter budgets and fewer event planning dollars, meeting planners must get creative in order to meet and exceed their clients’ expectations while keeping a close eye on expenditures.

With current and potential clients concerned about budgets, it is also just a good all around idea to find creative ways to keep costs down, which will certainly get people talking about you and how you can plan a stellar event for a fraction of the expected cost.

When it comes to saving money on event entertainment, you don’t have to rely only on low-budget acts or free attractions. For cost-saving ways to entertain your attendees, simply follow these five tips:

1. Look for group discounts on tickets to local museums and attractions.
2. Seek out entertainers who will be performing in the same city during your event. Oftentimes, entertainers are happy to add another gig to their schedule for a discounted price.
3. Plan your meeting in a city that offers numerous entertainment options within close proximity to your meeting location. This way, you can simply schedule free time and allow the attendees to entertain themselves.
4. Contact local entertainers or the music department of a local college or university to find low-cost options.
5. Many museums and similar attractions include monthly free admission days. Check local events calendars to see if these days coincide with your event.

Trade shows and conventions are ideal places to promote your meeting planning services, and are a great way to come in contact with large numbers of potential clients in a cost-effective, efficient manner. While there are many ways to advertise your business, few allow you to enjoy face-to-face contact with prospects like conventions and trade shows. As an added benefit, if you select events that are related to business, meeting planning, travel, event planning and related topics, the prospects with which you will come in contact have an increased likelihood of being members of your target audience.

This type of targeted marketing allows you to increase awareness of your services and expand your business, while staying withing your set marketing budget and avoiding incurring unnecessary costs. Advertising can be expensive, but you can rein in these costs by opting for tabling at events that focus on your market. If you plan to table at multiple events, it is well worth the initial investment to purchase a creative, professional display that is easy to put up and take down, and convenient to transport. This will cut down on your set up and break down time, and will keep your table looking organized and professional, allowing you to focus on meeting prospects and introducing them to your brand.

The world of meeting and event planning is changing. As companies cut their budgets and keep a closer eye on expenses and an increasingly environmentally aware market demands that companies take noticeable eco-friendly steps to stay ahead of the curve, event planners must continue to come up with new, innovative ideas to keep their clients happy and the business coming in.

If you can make a name for yourself as an event planner that can assist clients in saving money and giving their image an eco-edge, you will be well ahead of the competition in the years to come.

One example of how you can help your clients cut costs and make their next meeting or event an eco-friendlier affair is to encourage the use of train travel for transportation. If the meeting is in close proximity to company headquarters, or near where most attendees reside, this is a particularly enticing option that will lower the carbon footprint of the event and show that the company is taking environmentally responsible steps.

Train travel is also more affordable and is enjoyable for the commuters, allowing them to relax and enjoy the ride, or brush up on talking points before their presentation. Begin to incorporate train transportation options into your event planning and you may be pleasantly surprised at the attention it will garner.