In light of the government crackdown on meetings and incentive travel for the bailout companies, the reputation of professional planning for these events has taken a swift dive down the drain. When people ask you what you do for a living, you don’t have to mumble it so they can’t hear you then point and say, “Oh, look! A bluejay!” You can tell them what you do loud and proud with a seven-second sales pitch.

What is a Seven-Second Sales Pitch?

It’s something no sales professional or motivational trainer has heard of because it was just conceived. That’s how long it takes to say, “I save companies lots of money and stay within government guidelines by planning efficient meetings and events for them.” That–depending on how fast you talk–is a seven-second sales pitch.

You can apply this idea especially to the incentives planning business. You can say some version of the following depending on who you are talking to: Read the rest of this entry »