Is it becoming more difficult to come up with new, exciting meeting venues, unique excursions and entertainment options or enticing destinations? If so, it might be time to take advantage of an untapped resource that just might have been right under your nose all along. As a meeting planner or corporate event planner, you have a built-in focus group just waiting to be tapped for suggestions.

If you work as a meeting planner for a particular company, your colleagues are the perfect group of people to provide suggestions regarding possible meeting venues, what type of entertainment they would like at the next corporate event and which destinations would be most appealing for incentive travel programs. If you are an independent planner, you can still take advantage of participant input by tapping the folks that attend the events you plan.

The folks who attend your meetings and events are exactly who you would want to speak to anyways, since this is the group of people to which you are providing a service and trying to impress. Most meeting and event attendees will be more than happy to participate in making future events more interesting or fun, and they will likely be delighted that they were asked their opinion on the matter.

Create a simple survey to disseminate around the office or at your next event, asking easy questions about venues, entertainment, excursions and destinations that they would find interesting. Giving predetermined options is a good way to avoid having everyone suggest Monaco when your budget would be more fitting for Miami, but even if you provide options from which they should choose, be sure to also leave some space dedicated to their suggestions. You might be surprised with how many great options they come up with that you may have never even considered.

MIAMI, FL (May 17, 2010) – A driving force in the cruise meetings and incentives business, and widely known as an innovative entrepreneur,  Joyce Landry, CEO of Landry & Kling and co-founder of Seasite.com, was named to the Forum Governing Group of the Women's Business Enterprise National Council (WBENC).

WBENC’s national standard of certification is a meticulous process including an in-depth review of the business, its records and an office inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women. Visit www.WBENC.org for more information.

There are two driving forces behind the push for stay-cations: the current economic crisis and the green movement. As individuals and families are feeling the pressure of financial hardships and increasing numbers of people are committing to lowering the impact their lifestyles have on the environment, the world of vacations and travel is changing. More and more people are opting for cost-effective day excursions or nearby travel destinations that require less transportation and inflict less damage on the environment, while still being filled with fun activities and opportunities to make lasting memories. This new form of vacations is being called stay-cations by some, and companies are beginning to jump on the bandwagon to apply this idea to their incentive travel programs and corporate events.

The benefits for companies that opt for incentive travel destinations and corporate event locations that are nearby include significant cost savings, particularly in regards to transportation costs, and a positive public image that shows a commitment to limiting your company’s carbon footprint. Both of these can be very enticing and are often enough to convince a company to bypass exotic locations and opt for staying close to home. This can certainly help a planner keep things under budget, but it also puts additional pressure on the incentive travel or event planner to come up with an enticing nearby destination and appealing entertainment options that will please participants who may be accustomed to boarding a plane and heading to an exotic locale.

Incentive travel planners are well aware of the many reasons they must keep a watchful eye on the costs associated with incentive travel programs. The company paying the travel expenses will naturally require a detailed list of expenditures and will have a budget that you must stay within, as well as greatly appreciating your efforts put towards saving money without losing quality. However, with all of this emphasis placed on how much incentive travel packages will cost the company, it can be easy to overlook the expenses that the participants will incur.

In some cases, this may be an insignificant detail that does not affect the participants’ ability to enjoy their travel award to the fullest, but for some incentive travel winners, the costs involved may prohibit them from taking full advantage of this opportunity – or from participating at all. It is one thing to arrange a luxury vacation for well-compensated executives who can afford to indulge in room service for every meal at high-end resorts, but it is quite another to arrange a satisfying travel package for hardworking salespeople or staff members who may not have high salaries.

Incentive travel planners should keep this in mind when selecting destinations and would do well to do a bit of basic research on area prices to ensure that affordable meals and entertainment options are available.

As an incentive travel planner, you are likely always looking for ways to augment your incentive travel programs and add meaningful extras that will enhance the traveler’s experience. From entry-level travel gifts to luxury luggage sets, there are many options from which to choose when selecting merchandise to include in your incentive travel package.

Luggage is an obvious choice and can range from a simple carry-on to an entire set, but there are also many other fun gift options that your travelers are sure to enjoy. Quality digital cameras, particularly those by big name brands, are another popular choice that travelers are sure to appreciate, as is sporting equipment that is appropriate for the destination or iPods, headphones and other gift items for making their flight more enjoyable.

If you are planning incentive travel on a budget, you can also opt for more affordable options, including:

• Discount cards for area attractions and transportation
• Tickets to local attractions or entertainment venues
• Organic, high-quality personal care and toiletry kits
• Messenger or laptop bags
• Travel wallets
• Luggage tags
• Travel pillow, eye mask and blanket sets
• Executive travel stationary sets
• Travel alarm clocks
• Travel jewelry or tie cases
• Travel shoe shine kits

Also, to make these gifts even more meaningful, keep in mind that each of these items can be imprinted with your company logo.

While we usually think of incentive programs benefiting the top producers–and the incentive itself does–the real effect is on the average employee, according to Fay Beauchine. In May 2009’s Incentive Magazine, she made the point in Incentive House Roundtable that it’s the middle producers who move up.

“We all know top performers are usually top performers,” she said to interviewer Leo Jakobson. She claimed that it’s the middle that improve by trying to hit the target. Even though they will miss it, they will still improve, even if only a few percent, and that will increase the total sales by “huge numbers in some cases.”

This underscores the importance of the incentive travel programs currently in place in corporations today. You as the meeting planner need to understand that you are a key player in your client’s bottom line, and you have to produce sales in an indirect way. This can be more difficult than the motivation speaker who simply gives them all a good talking to.

Remember that when you plan incentive travel, you need to plan with the person in mind. Tailor it to fit a participant’s ideal needs and wants and she will talk about it for a long time–and she will say it to some of the middle producers in the company.

An incentive travel program is just what corporate groups need to keep their staff happy and motivated for future work. Any employee who works hard feels the need to get appreciated. Other than giving away corporate gifts and awards, incentive travel programs are excellent ways to show employee appreciation. All employees may not like a corporate gift, not knowing what to do with it, but they will definitely like an incentive travel trip sponsored by the company. After all who does not want to travel to exotic locations and have a great time, with all expenses being taken care of by someone else!

The great news for event planners is that these days companies are not hesitating to send their employees on an all-expense paid trip as part of an incentive program. All these incentive trips need to be organized and supervised by someone and that’s where the event planner comes into the picture. Read the rest of this entry »

Incentive travel programs are one way corporations reward star employees.   One of the best things about being a corporate meeting planner is the added perk of  incentive business trips. If you are wondering how to plan a corporate incentive trip, it is not all that difficult. These days there are so many options available for business travel destinations that you could be hard pressed to decide on one. 

In fact studies have found that incentive travel programs are one of the main attractions of event planning jobs- it is one of the main reasons why most people opt for careers in event planning and stick to it. 

If you are not familiar with what an incentive program is, the answer is quite simple- an incentive program is an all expense paid trip for a group of corporate individuals as a bonus for excelling in the work force. For example, a food processing company could offer an incentive travel program to its sales staff for meeting desired goals. This is a great way to motivate employees and ensure that they retain their interest in the work, looking forward to more of such trips. Read the rest of this entry »