Self-employed corporate meeting planners must constantly be on the lookout for new, innovative ways to market their meeting planning business. With so many people now using Twitter, this social media outlet is a natural choice for marketing meeting planning businesses large and small.

Whether you are just starting out or have a well-established business, incorporating Twitter into your marketing plan can assist you in staying on contact with previous and current clients, as well as increasing your reach and bringing new prospects into the fold.

A simple way to use Twitter as a marketing tool is to send out tweets that include tips for holding successful, efficient meetings. When sending out regularly scheduled messages that your clients and prospects will find valuable, you will provide them with useful information they can incorporate into their meetings, while encouraging new folks to follow you on Twitter in order to receive this valuable information.

By enticing new people to follow you, you can create an extensive list of contacts that will then be primed to receive other marketing messages as well. Making sure your messages or search engine optimized can also lead to new folks finding you when searching for meeting tips online.

This simple marketing strategy has proven effective for a vast array of businesses already using Twitter to reach out to their current and potential clients.

The world of meeting and event planning is changing. As companies cut their budgets and keep a closer eye on expenses and an increasingly environmentally aware market demands that companies take noticeable eco-friendly steps to stay ahead of the curve, event planners must continue to come up with new, innovative ideas to keep their clients happy and the business coming in.

If you can make a name for yourself as an event planner that can assist clients in saving money and giving their image an eco-edge, you will be well ahead of the competition in the years to come.

One example of how you can help your clients cut costs and make their next meeting or event an eco-friendlier affair is to encourage the use of train travel for transportation. If the meeting is in close proximity to company headquarters, or near where most attendees reside, this is a particularly enticing option that will lower the carbon footprint of the event and show that the company is taking environmentally responsible steps.

Train travel is also more affordable and is enjoyable for the commuters, allowing them to relax and enjoy the ride, or brush up on talking points before their presentation. Begin to incorporate train transportation options into your event planning and you may be pleasantly surprised at the attention it will garner.