Is it becoming more difficult to come up with new, exciting meeting venues, unique excursions and entertainment options or enticing destinations? If so, it might be time to take advantage of an untapped resource that just might have been right under your nose all along. As a meeting planner or corporate event planner, you have a built-in focus group just waiting to be tapped for suggestions.

If you work as a meeting planner for a particular company, your colleagues are the perfect group of people to provide suggestions regarding possible meeting venues, what type of entertainment they would like at the next corporate event and which destinations would be most appealing for incentive travel programs. If you are an independent planner, you can still take advantage of participant input by tapping the folks that attend the events you plan.

The folks who attend your meetings and events are exactly who you would want to speak to anyways, since this is the group of people to which you are providing a service and trying to impress. Most meeting and event attendees will be more than happy to participate in making future events more interesting or fun, and they will likely be delighted that they were asked their opinion on the matter.

Create a simple survey to disseminate around the office or at your next event, asking easy questions about venues, entertainment, excursions and destinations that they would find interesting. Giving predetermined options is a good way to avoid having everyone suggest Monaco when your budget would be more fitting for Miami, but even if you provide options from which they should choose, be sure to also leave some space dedicated to their suggestions. You might be surprised with how many great options they come up with that you may have never even considered.