Merit raises, employee appreciation gifts and awards, and incentive travel are effective ways to build employee morale and company pride. Aside from these obvious choices, the importance of day-to-day morale boosters cannot be overstated. While it is important to provide memorable, enticing incentives that will encourage employees to reach sales goals and improve their performance, it is also important to make sure they feel appreciated, trusted and respected on a daily basis.

Improving employee morale on a daily basis through showing them respect and making them feel appreciated is much simpler than it may seem. Little things like ensuring that each employee is given equal time and recognition during meetings, making sure they know you are aware of and appreciate the long hours they are spending on a project and not looking over their shoulder every second of the workday go a long way towards showing them that they are trusted and appreciated, resulting in improved morale and productivity.

Another simple way to boost morale and productivity is to provide both small and large incentives. For example, an annual incentive cruise for top salespeople should be supplemented with smaller competitions or incentives, such as gift cards or personalized items they can use at work that can be given out for making weekly or monthly sales goals.