Parallel to an overall cultural shift towards buying local and taking local vacations, many companies are also shifting towards planning meetings closer to their headquarters and forgoing high profile resorts and hotels. There are multiple reasons for meeting locally, as well as a number of benefits that may not be immediately recognizable, but can serve your client companies well. As a meeting planner, you need to be aware of this shift and anticipate the needs of your clients as they take steps to save money and time by moving their meeting locations closer to home.

Opting for more affordable options that offer a good value for their money, including well-equipped meeting facilities, necessary amenities and lower transportation costs, allows companies to hold meetings, complete trainings and achieve their goals while spending less time and money doing so. The time saved by hosting a meeting at a drive-to location allows more time for completing tasks and doing business, and assists companies to stay within their budget during difficult economic times. By selecting smaller, nearby cities that are within driving distance, companies can also significantly lower their travel expenses, making their meetings more cost-effective.

Meeting locally can also offer excellent image management opportunities by showing that the company is supporting local businesses and vendors, particularly if you make it a point to ensure local catering and other services are used whenever possible.