If you are a self-employed meeting planner, you already know that quite a bit of planning is required before you can even begin to meet with clients and provide services. Decisions must be made about which niche should be your main focus, which marketing methods will be most effective, how to build successful relationships with venues and vendors, and how you will manage your client contacts. If you work from a home office, there are also the issues of setting up a home office that is quiet and conducive to productivity, establishing a professional feel for your business that does not give away that you run it out of your home, and determining how and where you will meet with clients.

The issue of where to meet with clients is a simple one when working with larger companies that have offices or storefronts. In this case, you can simply go to them and meet with them on their premises. However, when you are working with smaller companies or are meeting with potential clients that are located elsewhere and visiting your city, meeting on their turf may not be an option.

If the client company is also conducted from a home office, then it is appropriate for you to meet in either your home or theirs, as long as you feel comfortable having clients in your home and you have a professional environment in which to conduct meetings. Options for meeting clients outside of your home include meeting at a local coffee shop or looking into office sharing programs that offer meeting space for reasonable rates.

You are a corporate event planner that is darn good at your job and can put together a topnotch conference, team-building experience, executive retreat or upscale gala with one hand tied behind your back. But, what do you do when one of your best clients suddenly asks you to plan his wedding and you have no experience or connections in this niche? Before you start to panic, take a moment to consider the connections you already have and how you can use your corporate event and travel planning skills to plan a wedding that will impress your client and go off without a hitch.

The thought of finding an appropriate venue for the ceremony and reception, ordering floral arrangements, planning a menu, finding a wedding DJ and reserving accommodations for all of his out of town guests may not seem like a simple task, but with one simple decision you can make wedding planning a breeze, even if you have never planned this type of occasion before now.

By convincing your client that a luxury cruise is the answer to his wedding planning needs, you will slide right back into your comfort zone and will be well on your way to successfully including wedding planning into your current skill set. A cruise wedding is a convenient way to take care of catering, venues, accommodation, entertainment, flowers and décor in one simple step, and is a luxury option that will truly impress your client and make him think you put endless hours into getting everything just right.

To make your wedding cruise planning even easier, visit Seasite.com and use the convenient group cruise planning tools available. You just might find that it is time to add wedding planning to your list of offerings.

The first step in tapping into the SMERF market would – of course – be understanding exactly what the SMERF market is. This particular travel, meeting and event market consists of social, military, education, religious and fraternal organizations, hence the SMERF acronym. This growing market of potential clients is the bread and butter of some event planners who have chosen to specialize in organizing events and meetings for these particular groups, and with good reason.

Most corporate meeting and event planners who do not have experience with the SMERF market do not realize that their needs and wants vary greatly from corporate clients, which makes many planners ill-equipped to meet the unique challenges associated with SMERF event planning. This has opened the way for savvy planners who are well-versed in working with SMERF clients to tap into this lucrative market and make a name for themselves as an expert in this niche.

At first glance, it may appear that there is less money to be made when working with SMERF clients. It is true that these groups may not have the per person spending power of profitable corporations, and it is also true that events for these groups can be absolutely huge, including such challenges as booking 1,000 rooms for a single event. However, SMERF groups also tend to have a higher level of loyalty than corporate clients, which means that putting together a single successful event for a SMERF client could result in repeat business from a loyal client for life.