Self-employed corporate meeting planners must constantly be on the lookout for new, innovative ways to market their meeting planning business. With so many people now using Twitter, this social media outlet is a natural choice for marketing meeting planning businesses large and small.

Whether you are just starting out or have a well-established business, incorporating Twitter into your marketing plan can assist you in staying on contact with previous and current clients, as well as increasing your reach and bringing new prospects into the fold.

A simple way to use Twitter as a marketing tool is to send out tweets that include tips for holding successful, efficient meetings. When sending out regularly scheduled messages that your clients and prospects will find valuable, you will provide them with useful information they can incorporate into their meetings, while encouraging new folks to follow you on Twitter in order to receive this valuable information.

By enticing new people to follow you, you can create an extensive list of contacts that will then be primed to receive other marketing messages as well. Making sure your messages or search engine optimized can also lead to new folks finding you when searching for meeting tips online.

This simple marketing strategy has proven effective for a vast array of businesses already using Twitter to reach out to their current and potential clients.

Trade shows and conventions are ideal places to promote your meeting planning services, and are a great way to come in contact with large numbers of potential clients in a cost-effective, efficient manner. While there are many ways to advertise your business, few allow you to enjoy face-to-face contact with prospects like conventions and trade shows. As an added benefit, if you select events that are related to business, meeting planning, travel, event planning and related topics, the prospects with which you will come in contact have an increased likelihood of being members of your target audience.

This type of targeted marketing allows you to increase awareness of your services and expand your business, while staying withing your set marketing budget and avoiding incurring unnecessary costs. Advertising can be expensive, but you can rein in these costs by opting for tabling at events that focus on your market. If you plan to table at multiple events, it is well worth the initial investment to purchase a creative, professional display that is easy to put up and take down, and convenient to transport. This will cut down on your set up and break down time, and will keep your table looking organized and professional, allowing you to focus on meeting prospects and introducing them to your brand.