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Meeting Planners – Automate These 7 Things To Increase Attendence
Jul 26th, 2010 by admin

Seven Ways to Increase Event Attendance RIGHT NOW with a Fully-automated System:

1. Send email invitations in addition to snail mail.
Due to the costs and hassles of mail, increasing invitation frequency is not economical. With broadcast email you can schedule perfectly timed invitations to go out in sequence. Giving you more opportunity to attract registrants. An automated system automatically emails your registrants whenever you want it to.

2. Receive commitments quickly.
No licking envelopes or searching for stamps is required by your potential registrants when you include a direct link to your registration form from your email invitation.

3. Automatically notify people who abandon registration.
Ever wonder how many people start their registration but don't follow through? Well, with an automated system, you can not only be notified when this happens, but create an email that automatically gets sent to them when they abandon the process, recapturing 20-25% of these fence-sitters directly from the email.

4. Communicate with people who haven’t RSVP’d.
Some people need several prompts or reminders of an upcoming event before they finally register. Schedule subsequent invitations to go out automatically and on the days you select to those on your list that have not yet registered.

5. Automate confirmation emails to increase ‘word-of-mouth’ advertising.
Statistics show that you can increase your word-of-mouth registration by including a "Refer-a-Friend" link in your confirmation emails. You can even give them suggested verbiage to send on about your event right in the body of the email. Automated systems make it easy to get referrals, giving you additional registrants.

6. Decrease no-shows with reminder emails.
We have heard of event planners that see a 90% attendance rate after sending a reminder email when their previous no show rate was as high as 35%. An automatically generated reminder email is a great place to send final event details to your attendees.

7. Keep registrants informed with automatic wait list emails.
A wait list without coordination headaches is possible in a system with automated wait listing. When a spot opens up, an email is automatically sent to the next person on the waiting list. They can confirm and pay, or decline and the process will repeat – automatically – effortlessly keeping your event at capacity.

With a fully-integrated online registration system, you can get an easy to use broadcast email system that will increase your sign ups by 25% or more.

 

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How to Increase Attendance at Corporate Meetings and Events
Apr 23rd, 2010 by admin

While we would all like to believe that if you plan it they will come, that is not always the case with corporate events and meetings. Employees and executives have so many meetings and events to attend in any given week that it can sometimes take a little extra effort to ensure that they will show up at yours. Fortunately, there are several simple ways to increase the appeal of your corporate events and business meetings, which will increase attendance and show your client or boss that you know what it takes to deliver the results they need.

Here are five tried and true ways to increase attendance at corporate meetings and events:

1. Invite an enticing guest speaker. Whether it is a trendy guru or a respected leader in your field, adding an enticing guest speaker to the line-up will significantly enhance your event’s appeal.
2. Choose an appealing venue. Folks grow tired of going to the same venue for meetings and events repeatedly. Switch things up by opting for a museum, theme park or cruise ship to increase interest.
3. Serve alcohol. While you might not want to serve alcohol during the annual stakeholders’ meeting, you can certainly arrange for a cocktail social afterwards. Alcohol always seems to increase the appeal of any event.
4. Arrange exciting entertainment options. People love to be entertained, which makes this an easy way to get folks interested in attending your event.
5. Stay in touch prior to the event and ask for confirmations. Send out regular reminders and updates as the date approaches to keep your invitees interested and involved. And, do not be afraid to ask them to confirm their attendance prior to the event.

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