In order for business incentives to be effective they need to meet certain criteria and avoid certain pitfalls. Here are the dos and don’ts of planning successful business incentives:

• Do offer the incentives as a competition or drawing in order to get as much benefit from as many people as possible with as little money as possible.
• Don’t consider giving substantial incentives away without a reason.
• Do consider giving smaller incentives away periodically as well as in lieu of winning larger incentives. Coffee mugs with corporate logos are a great incentive for just about everyone!
• Don’t consider giving minor gifts as rewards for great actions. If Bob from the help desk saved the company $8,000 a month by helping set up a new VoIP calling system then giving him a mug as a reward is insulting.
• Do consider offering incentives to employees that find new ways to save money. Some companies do with the best incentive of all: a percentage of the savings for a set period of time.
• Don’t consider altering deals later just because of the bottom line. Trust is an important factor in any business relationship and it is nearly impossible to rebuild once seriously abused.
• Do consider different types of rewards for different types of employees, partners, suppliers, and so on. Incentives that work for employees probably won’t work well for suppliers.

There is an old expression that suggests that killing two birds with one stone is wise, even if it does sound a little graphic. In the modern era a business equivalent of that translation might be offering top employees the chance to go work on an all-inclusive cruise. Here’s how it works:

• Many companies are now hosting meetings at sea, and that in turn means that companies usually need to have staff members and some of the top brass on the trips. Who better to bring than some of the company’s better employees?
• Choose better employees with a contest that uses set metrics to determine who gets to go and who gets runner up prizes. Runners up should get something reasonable to keep them motivated.
• Make sure to let different departments compete for spots whenever relevant but setting up different departments to compete for spots might be more difficult because it is almost certain to cause some complaining. Department A feels that the metrics they have to live up to are actually more difficult than they feel Department B’s metrics are. Not surprisingly, Department B feels that same way about Department A’s metrics. Avoid this by giving each department a set number of seats or slots.
• Remember that corporate travel expenses can generally be written off so long as they are working trips, so make sure to get proper receipts for the accounting department.

Incentive travel has proven to be a very important and cost effective way to motivate entire groups of people, but many people have shied away from incentive cruises because of the perception that cruises are simply too expensive. If this sounds like you then go grab an accountant and crunch some numbers and you will probably find that it is almost impossible to beat a cruise once everything is considered properly. Here’s what you need to look at:
• Cruises are generally all-inclusive, a fact that means less time is spent planning. How many hours of company time can be saved by not planning everything? Add them up and add them to the scales of financial feasibility.
• A cruise gives people the chance to relax 24/7 from the time they arrive until the time they depart. Put a dollar value on the relaxation factor and add that to the equation.
• Since cruises are almost uniformly all inclusive, there is no risk of issuing a company credit card nor is there a problem to be had when the recipient(s) discover that they should have brought cash along with them and feel that the ‘gift’ is now costing them money.
• The value attached to an employee, partner, supplier, or other person that is singing your praises to their colleagues versus the cost of advertising to those people in the same manner. Nothing beats word of mouth advertising for a reason, and cruise incentives are extremely cost effective even if only measured in this one way.

There are plenty of different meeting incentives, and many different legitimate business reasons to give those business meeting incentives to nearly anyone from employees to suppliers and even political associates. The ultimate business meeting incentive might not be a pay raise, a bag full of money, or even that nice covered parking spot next to the CFO’s parking spot. Instead, it might be a corporate sponsored cruise. Here’s why:

• Cruises are highly sought after travel arrangements and destinations wrapped up in one. This makes cruises an incredible gift for nearly anyone associated with a business.
• A well planned incentive plan will motivate multiple people and/or parties to perform better, display greater honesty, or more. It all just depends on who the target recipients are, but a single ticket could inspire countless groups or individuals to take a positive action.
• Cruises are very cost effective, and it might be worth evaluating the idea of a cruise meeting in the future. Cruises almost certainly beat hotels and entertainment expenses, especially since most cruises are all-inclusive.
• In many cases a portion or all of a cruise incentive package can be tax deductible. As with any tax related issue be certain to consult with a tax professional for advice and the latest rules governing taxes and deductions.

Not everyone in the office can get the big promotion and the corner office, but that does not mean that there are no other rewards to dole out to encourage performance and loyalty. In fact, some of those rewards can be tax deductible while simultaneously offering an immediate and direct benefit to the company, such as incentive travel where meetings or other events are part of the plan. Here’s how it works:

• Corporate travel and meetings are very common, but usually the top few people in any department get to go. If a new promotion has been handed out, consider letting the runners up to the position go as sort of a second-place prize. This shows them that even though they may have come so close to getting that coveted promotion, that they are not truly that far away. Special perks are still available, and Joe’s corner office as much as perk as it is a ball and chain.
•  It is usually best not to announce the travel meetings or travel events as a secondary prize before any decision making is done regarding who gets which promotion. Instead, try approaching the proposition of meeting travel as a conically prize as a way to reward those that try so hard to please and perform their duties with diligence. Loyalty and hard work deserve rewards, and those rewards are even better when they help smooth over potentially ruffled feathers while still putting the needs of business first.

Any company considering leveraging incentive travel effectively needs a quick crash course in psychology. This is true whether the recipient is an employee, client, partner, supplier, or even a friend in the government. Psychologists refer to the rule of reciprocity when talking about gifts that are given without any strings attached, and that is arguably the best way to offer incentive travel. Don’t believe it? Read on…

Psychologists and sociologists agree that societies revolve around the rule of reciprocity, which states that a recipient of a gift is effectively indebted to the giver. One good turn deserves another, or so they say. This rule is ingrained so deeply in our minds that it is impossible to get out. Don’t believe it? Think of how Hare Krishinas make their money, and realize that they have hundreds of properties and centers throughout the country, and thousands throughout the world all funded on donations given to people that are generally regarded as annoying. How did they become so wealthy despite being nearly universally avoided and disliked as beggars? It is because they offer flowers or trinkets before asking for donations.

This same force can work for companies that offer no-strings attached incentive travel. Workers will feel indebted and become more loyal and productive, partners may start offering better deals, that friend in the government may be willing to repay the favor someday. Generosity has its perks, so be sure to make travel incentive a no-strings attached deal for the best results, even if it seems counterintuitive.

Seven Ways to Increase Event Attendance RIGHT NOW with a Fully-automated System:

1. Send email invitations in addition to snail mail.
Due to the costs and hassles of mail, increasing invitation frequency is not economical. With broadcast email you can schedule perfectly timed invitations to go out in sequence. Giving you more opportunity to attract registrants. An automated system automatically emails your registrants whenever you want it to.

2. Receive commitments quickly.
No licking envelopes or searching for stamps is required by your potential registrants when you include a direct link to your registration form from your email invitation.

3. Automatically notify people who abandon registration.
Ever wonder how many people start their registration but don't follow through? Well, with an automated system, you can not only be notified when this happens, but create an email that automatically gets sent to them when they abandon the process, recapturing 20-25% of these fence-sitters directly from the email.

4. Communicate with people who haven’t RSVP’d.
Some people need several prompts or reminders of an upcoming event before they finally register. Schedule subsequent invitations to go out automatically and on the days you select to those on your list that have not yet registered.

5. Automate confirmation emails to increase ‘word-of-mouth’ advertising.
Statistics show that you can increase your word-of-mouth registration by including a "Refer-a-Friend" link in your confirmation emails. You can even give them suggested verbiage to send on about your event right in the body of the email. Automated systems make it easy to get referrals, giving you additional registrants.

6. Decrease no-shows with reminder emails.
We have heard of event planners that see a 90% attendance rate after sending a reminder email when their previous no show rate was as high as 35%. An automatically generated reminder email is a great place to send final event details to your attendees.

7. Keep registrants informed with automatic wait list emails.
A wait list without coordination headaches is possible in a system with automated wait listing. When a spot opens up, an email is automatically sent to the next person on the waiting list. They can confirm and pay, or decline and the process will repeat – automatically – effortlessly keeping your event at capacity.

With a fully-integrated online registration system, you can get an easy to use broadcast email system that will increase your sign ups by 25% or more.

Life is all about relationships, and business can be too. Meeting and/or event planners can use this piece of knowledge to their advantage once they have recognized and fully accepted it. Contacts are often the difference between a successful event or off-site meeting and something that turns out to be less than stellar. Here are some basic tips to consider:

Make friends everywhere you go, especially at venues, restaurants, and catering services. Even the lowliest dish washer or clerk might be remember you if you are friendly, and could let you know when an opportunity is ripe for the plucking. Perhaps the restaurant or hotel is not doing so well, and that information could be leveraged to save expenses at a particularly good venue.

Keep in touch with those people that you do meet, and remember to invite them to events whenever appropriate. Even a night out at the bar once a month or so is typically enough to keep contacts friendly and willing to let knowledge slip out that may prove useful in certain cases. Keep in touch in other ways too, such as phone calls and e-mails.

Find the best scheduling program you can and learn how to use it effectively for social networking. If calls to contacts and meetings are not on one’s schedule, then something is missing.

Incentive planning is important to building guaranteed attention and focus of any audience, and luckily there are a number of tools to help with this. Some of the tools are available in the most obvious of places, while others might be a little more subtle.

Venues – surprisingly, many venues have built-in incentives that they can offer, such as tours or gifts. This is more common in more exotic locations, and special destinations such as Las Vegas and Atlantic City. For more information, inquire with the hotel’s concierge service.

Local Concierge Services – In many cases, it is possible to find local services that offer meeting planning services at a discount. Smart meeting planners can and will consult with these for pricing whenever appropriate. Often it turns out that the local services have developed special relationships based on volume and history, and thus are able to offer better pricing.

Searching – If you do not look for it, then do not be surprised if you do not find it. The Internet is an amazingly powerful tool for looking for anything, and Google makes the entire process look simple. Simply navigate to Google’s home page (www.google.com) and type in what you are looking for. For example a search for ‘affordable tours in Tucson’ is a great way to locate an incentive.

Seasite.com – This amazing portal offers group cruise planning tools you can use to plan an incentive cruise.  With all cruise brands represented, you can source a group cruise easily with a single electronic RFP.