Are you always looking for ways to improve meeting attendance? Are enticing incentive travel destinations sometimes just still not enough? While opting for destinations in Mexico, South America, The Caribbean, The Bahamas or other exciting locations are usually enough to have attendees tripping over themselves to confirm their attendance, sometimes you need something special to really entice folks. Memorable, once in a lifetime experiences are the best way to ensure that your meeting attendance will improve, such as world-class sporting events, an incentive cruise, rare exhibits or concerts put on by musical icons are all sure to increase interest in your next corporate meeting or event.

If you plan your corporate event to be held in South Africa to coincide with the 2010 World Cup, or your next event to be held in the host city of the Super Bowl or to take place along with an event to honor the newest Hall of Fame inductee, and are able to procure tickets for these events for your attendees, you can be sure that attendance will soar. While this level of event may not fit comfortably into every company’s budget, these are simply examples of the possibilities for offering experiences your potential attendees will not want to miss. Other options that are more affordable include concerts, Broadway shows that are usually sold out or traveling exhibits that will likely only be in town for a short time and may never return.

Although you are a meeting or event planner, that term really does not encompass everything you do. On the other hand, what you do is likely so specialized that you have placed your specialty in front of your general job description, like “Wedding Planner,” or “International Events Planner.” While this is a very common thing to do, understanding the market segment may not be so common–this understand, though, could help you expand your business into other areas of your segment.

For instance, if you are a wedding planner, your general area of influence is wide. The event is really a large celebration, so celebrations is more your all-encompassing job description even though you mostly plan weddings. This can help you in times like the last year, when weddings have taken a back seat to elopements due to the recession.

A wedding planner who did not take advantage of other kinds of needs over the last year has suffered greatly. Those who added cultural coming-of-age celebrations, graduation parties, and even political events fared well. Every segment of the meeting planning business can overlap into others; you can expand your knowledge and experience as well as your customer base in very short time.

So take a look at your market segment. An event planner can always expand her influence, and should in case of a downturn like we just had (and are still suffering through). Be out there, shake hands, open up your opportunities, and be prepared.