Your client has hired you to plan an incentive trip for her top salesperson. She tells you, “So-and-so loves to ski and goes to Colorado all the time, so let’s do that.”
What?
If the salesperson goes to Colorado all the time, booking a trip for him there is certainly not an incentive reward. Why bother? He could book that trip himself. That it’s paid for by his employer doesn’t make it an incentive to do better.
Instead, see if you can find out the employee’s other interests or dream vacations, something he may never have done otherwise. Maybe he would like to take his wife on a zipline tour in Costa Rica or try skiing on water instead of snow–in Australia. You will need to talk to your client and convince her that a reward is a unique gift. Otherwise it’s like buying a beer for a brew master. Read the rest of this entry »