Most meeting planners have probably already read about how companies want more value than ever before from their conferences. While this can create more work for you, there are some things you can do to work out the kinks long before they happen.

Think Replacement

If you need to help the company keep expenses at a minimum, replace these meeting parts:

* Replace the reception with a working lunch – this will let people meet and network, as well as enjoy a meal together. * Replace the open bar idea with team building exercises or mind storming training-these programs have a much better chance of improving the ROI than a bunch of drunk employees blowing off steam. * Replace entertainment with a spa wellness trip. You will have more refreshed folks ready to work. * Replace land based venues with a cruise meeting, and save as much as 40%. Cruising is all-inclusive, so planners may be surprised to know that meeting rooms, meals, A/V equipment and luxury accommodations are all included in one low price.

Think Reduction

What if the customer says, "Okay, these cost savings are great, let's get rid of the reception, evening entertainment, and and welcome reception open bar meet-and-greet! So what do we do on the last day, then?"

Get rid of it. Tell your client that not only will she not need to make the usual expenditures that don't improve ROI on the cost of the meeting, she can eliminate the last night's hotel bill as well.

By just replacing the non-ROI generating activities and events, you have already increased the value of the meeting. Your client will be grateful for that for a long time. And happy, satisfied clients translate to more meeting planning business for you in the future. So, it pays to find every way to cut out unnecessary expenses and increase meeting ROI for your clients.

Explode meeting ROI with a cruise event. Cruising offers a savings of as much as 40% of the cost of hotel venues, since a cruise is all inclusive.

An all inclusive cruise event can save you up to 40% compared to land based venues since so much is included. Meals, meeting rooms, A/V, coffee breaks, activities, entertainment and even room service are part of the all-inclusive cruise fare.

Incentive travel planners are faced with clients who just don't have a large budget to spend, these days. Small businesses are cutting out unnecessary expenses with the hope that their employees will not notice, and larger corporations — especially those who accepted government bailout money — are trying to restore their image of competence and frugality. Incentive travel is a scary proposition for them both.

Think incentive cruise.  Cruising is often a much more affordable choice for people who love to travel in general, and could be your answer to the problem of affordable incentive travel. Why? Because cruises are relaxing, cruise lines have expanded their ports of call, and a cruise is typically all inclusive.  

A cruise event can save you as much as 40% compared to a land based hotel venue because almost everything is included. Meals, meeting rooms, A/V, coffee breaks, activities, entertainment and even room service are part of the all-inclusive cruise fare. You spend nothing more for linens, florals, lighting, labor or state/city taxes, which saves your client money and gives you time to devote to your business agenda and attendees.

Planners may also save yourselves some headaches other than financial related ones. If you have a small incentive travel group that is from a foreign culture, you might consider a cruise that will appeal to that culture. For instance, let's pretend Irish music and culture has become all the rage in Eastern Europe. You have been hired to find a cruise for a group of Eastern European business people. Your logical choice will include Ireland, and expand to the other British Isles if there is time just for a bonus.

Cruises can, indeed, be a port in this financial storm the world is in right now. Next time you are trying to find an affordable incentive travel program, take a few minutes and check on group cruise events.

You will be surprised at how easy it is to plan a meeting at sea, and stay within your budget.