The entire business world has been turned upside down and it is consequently time to look at a lot of old ideas and question them. One misconception that many people have is that cruises are only for personal pleasure. Au contraire mon frère, cruise meetings are certainly in style these days. Consider the following reasons:

• Employees are jumping ship and starting their own firms more than ever. Why? Because the pressures of having to do more with less and no raise in sight is driving them to such acts. Would it hurt to schedule a business cruise meeting instead of a landlocked hotel meeting? The results could save employees.
• Businesses are having to do more with less, and cruise meetings are all about more for less. More unlimited food, more entertainment options, more meeting rooms with unparalleled views, and more unique situations in which to get the creative juices flowing, all for a price that may turn out to be substantially less than trying to replicate the same effects in hotels and convention centers.
• Suppliers and customers are also looking for the best deals, and a cruise meeting is a sort of concession for them that might keep contacts happy while they still pay the same price. It may all be a big tax write-off anyhow, so why not consider taking this particular ball and running with it?